Home_DreisbachLogo_sticky

Dreisbach Group | About Dreisbach Group
RuthAnne Dreisbach, RA Dreisbach, Ruth A Dreisbach, Nick Black, Katina Zulakis, Liz Nickles, Barbara Mack, Paula Cyhan, David Campbell
16397
page-template,page-template-full_width,page-template-full_width-php,page,page-id-16397,,qode-title-hidden,side_area_uncovered_from_content,overlapping_content,qode-theme-ver-9.1.3,wpb-js-composer js-comp-ver-4.11.2,vc_responsive

ABOUT

Our clients count on us to deliver results under the most demanding circumstances – consistently.

Effective marketing communication programs require a multi-disciplinary approach. At Dreisbach Group, we start every engagement by getting to know you, your target market and the competitive landscape in which you operate.

Founded in 1998, the Dreisbach Group provides Strategic Communications, Branding and Marketing solutions to leading investment banking, alternative and traditional asset management firms as well as the technology firms supporting them.

We are noted for delivering creative solutions that leverage nascent technologies in developing new products and bringing relevant information, data and targeted messaging to organizations, stakeholders, and consumers. In all of our projects, our professionals take the time to get to know our clients, their target market, and their competitors in order to build each program from a solid foundation and with a clear blueprint.

Some of our notable advisory assignments include:

  • Alternative Investments Training Program for Morgan Stanley – an interactive web-based program employed by the firm to train over 2,500 financial advisors on hedge funds, private equity, real estate and real asset investments
  • A comprehensive Financial Literacy Program for U.S. Trust’s ‘Gen Y’ client base: topics ranged from basic financial instruments to such complex issues as trusts, and the financial dynamics of marriage, divorce and legacy planning
  • Credit Suisse’s Private Wealth online client portal and their Investment Banking E-Communication program

We have relevant expertise and deep experience in marketing to institutional investors, HNW, UHNW and their financial advisors. We complement our core business with luxury marketing programs and a broad range of philanthropic endeavors.

SENIOR TEAM

  • RuthAnne DreisbachPresident
  • Nicholas BlackChief Technology Officer
  • David CampbellArt Director & Web Developer
  • Paula CyhanSenior Designer
  • Sarah LockartSenior Consultant - Marketing & IR
  • Barbara J. Mack Writer & Research Consultant
  • Liz NicklesBrand Strategist
  • Katina ZulakisCreative Director

RuthAnne Dreisbach
President

RuthAnne oversees brand strategy, integrated marketing programs, content development, as well as print and digital advertising. In addition to heading the Dreisbach Group, she serves as the Chief Marketing Officer of Capitol Peak Asset Management (capitol-peak.com) where she leads internal marketing as well as brand development for portfolio companies. During her tenure at Dreisbach Group, she was instrumental in developing Credit Suisse’s Private Wealth, Asset Management and Investment Banking interactive marketing programs. She authored several online and print investor education guides for Credit Suisse, U.S. Trust and Evergreen Investments. She was retained by Goldman Sachs on the development of a firm-wide market data platform and for the development of the online investor portal of gs.com.

RuthAnne has extensive background in managing content, architecting websites and creatively utilizing technology to bring relevant information directly to consumers. She attained Series 7, 63 and 24 licenses. She holds a B.A. from Rutgers College in Economics & English, a Certificate in Graphic Design from the School of Visual Arts and an AAS in Interior Design from the NY School of Interior Design. She is involved with several philanthropic and cultural organizations and recently served on the boards of directors of the Financial Communication Society and the Lar Lubovitch Dance Company.  

Nicholas Black
Chief Technology Officer

Nick serves as our Chief Technology Officer, responsible for managing technical design, development and testing of our large-scale projects. Nick led the technical design and managed the implementation of key projects for Credit Suisse, including the Private Client Services Website and Investment Banking eNewsletter Initiatives. Nick defined and developed technical processes to manage content integration, compliance routing, mail merging and system functionality for a highly complex and innovative email/web initiative for Credit Suisse. For JP Morgan, Nick was responsible for the design and architecture of a new eCommunication system for the Investment Banking Division, leading the development of a content distribution platform. From 1994-1998, Nick designed, built and managed enterprise market data solutions and financial analysis applications for Goldman, Sachs & Co. He graduated with honors from Cornell University and holds a B.S. in Physics.

David Campbell
Art Director & Web Developer

As a senior creative and technical resource, David brings a wealth of experience in web design, system design and multimedia development. He is expert in creating responsive WordPress sites as well as dynamic web page elements using the latest Adobe Creative Suite. Prior to joining the Dreisbach Group, David spent several years in the telecommunications and media industries building and managing complex interactive systems. David earned a B.S. in Business Finance from the University of Oklahoma.

Paula Cyhan
Senior Designer

Paula plays an integral part in the creative team, particularly in developing innovative visual solutions for our clients. She specializes in designing corporate identity programs, print brochures and managing complete editorial packages. Prior to joining the Dreisbach Group, Paula was a senior designer with Cantor Design, where she oversaw design and production of corporate communication and advertising programs for AIG, Credit Suisse First Boston and Marsh Financial. Paula began her career at the Philadelphia Museum of Art after earning a B.S. in Graphic Design from Drexel University.

Sarah Lockhart
Senior Consultant – Marketing & IR

Sarah brings a depth of experience in private equity investor relations, marketing and communications to our team. Her accomplishments range from building an investor relations infrastructure to managing ongoing business development initiatives to serving as project manager with internal resources and partner agencies in the development of comprehensive, branded print and digital platforms and investor conferences. She joined Dreisbach Group following nearly a decade in private equity, first with J.C. Flowers & Co., and most recently with Crown Sterling, a start-up, healthcare focused alternative investment firm.

In addition to her tenure in private equity, Sarah worked at the U.S. Department of Treasury where she served as a Special Assistant to the Secretary for Legislative Affairs. Prior to that, she was Staff Assistant for the Office of the Senior Advisor to the President at the White House and Staff Assistant to the White House Liaison Office at the U.S. Department of Labor.

Sarah is a graduate of the University of Mississippi, where she earned a B.A. in Journalism.

Barbara J. Mack
Writer & Research Consultant

Barbara is a senior consulting resource to Dreisbach Group. She is founder and president of Pingry Hill Enterprises (pingryhill.com), where she leads research and publication projects in alternative investments, quantitative finance, economics, and international development.

She has served as an editor, writer, and marketing/communications strategist for Institutional Investor Journals, ICBI Global Derivatives, Thomson Reuters, the CFA Institute, the Chartered Alternative Investment Analyst Association, MIT Computer Science Artificial Intelligence Lab, Harvard Business School, The World Bank, and various private clients from multibillion-dollar hedge funds to early stage technology startups.

Barbara is an engaging speaker and has presented lectures on venture capital, securities regulation, and international economics for the Certificate in Quantitative Finance (CQF) program in London and the University of Massachusetts in Amherst.

She is an avid sailor, rower, and equestrienne; she is also a sports photographer, with a focus on polo, dressage, and yacht racing events. She holds a Masters degree from Harvard Kennedy School and a Bachelors degree from Tufts University.

Liz Nickles
Brand Strategist

A strategic partner of Dreisbach Group, Liz Nickles and her research team have worked closely with Dreisbach Group on a range of innovative engagements, ranging from the U.S. Trust NextGen Investor Education program to the Credit Suisse Investment Banking eNewsletter program. Liz is a specialist in branding, marketing and strategic vision with deep expertise in global branding and change management in complex and highly matrixed organizations. Her background synthesizes an uncommon combination of leadership at global financial institutions, advertising agencies and market-driven brands. In addition, Ms. Nickles has been co-founder of a strategic research company that focuses on quantifying and tracking strategic trends. This unique “branding cocktail” provides a broad overview of hands-on experience in best practice scenarios that offers unique insight built on a history of proven results.

As Senior Vice President, Chief Marketing Officer at FTI Consulting, a $1.6 billion global consulting firm, she was responsible for all branding and marketing initiatives. Her experience includes C-level initiatives for U.S. Trust, J.P. Morgan, Julius Baer and Credit Suisse First Boston. Ms. Nickles has been Global Head of Branding, Marketing and Advertising at CSFB, where she initiated the breakthrough “Empowering Change” global brand campaign, and EVP of Creative Development at Mattel as well as a senior officer at three major international advertising agencies. As founder and President of Black Label Financial Brand Development, she led successful branding and integrated marketing initiatives both in the U.S. and globally for companies including U.S. Trust; Bank of America Private Wealth Management; JP Morgan Investment Bank and JPMorgan Chase corporate; Lazard; The Royal Bank of Scotland; Julius Baer Private Bank; Modern Bank; Encyclopaedia Britannica; the Red Cross; and Save the Children. Ms. Nickles specializes in internal as well as external communications and focuses on integrated initiatives with quantitatively-measured success.

Ms. Nickles has been awarded top marketing industry honors, including the EFFIE, ADDY, CLIO and Advertising Woman of the Year. She is the author of 11 books, including BRANDSTORM (Palgrave Macmillan), about branding in the digital age, named one of the top 20 new marketing books in the world in 2012 by Expert Marketer Magazine, and THE CHANGE AGENTS (St. Martin’s Press), which focuses on Generation Y and change management. She is on the Board of Directors of Green Team, the first and leading “green” communications agency in the U.S. She has a deep interest in financial literacy and created and developed the Bank of America/U.S. Trust Financial Empowerment Program.

Katina Zulakis
Creative Director

Katina brings creative flair and technical expertise to our branding and graphic design practice. An expert in typography and information graphics, she is able to visually clarify complex content and build out collateral suites to perfection. Katina is a graduate of Skidmore College where she earned a BS in Communications Art and established herself as a stellar artist.

SENIOR TEAM

  • RuthAnne Dreisbach
  • Nicholas Black
  • David Campbell
  • Paula Cyhan
  • Sarah Lockart
  • Barbara J. Mack
  • Liz Nickles
  • Katina Zulakis

RuthAnne Dreisbach
President

RuthAnne oversees brand strategy, integrated marketing programs, content development, as well as print and digital advertising. In addition to heading the Dreisbach Group, she serves as the Chief Marketing Officer of Capitol Peak Asset Management (capitol-peak.com) where she leads internal marketing as well as brand development for portfolio companies. During her tenure at Dreisbach Group, she was instrumental in developing Credit Suisse’s Private Wealth, Asset Management and Investment Banking interactive marketing programs. She authored several online and print investor education guides for Credit Suisse, U.S. Trust and Evergreen Investments. She was retained by Goldman Sachs on the development of a firm-wide market data platform and for the development of the online investor portal of gs.com.

RuthAnne has extensive background in managing content, architecting websites and creatively utilizing technology to bring relevant information directly to consumers. She attained Series 7, 63 and 24 licenses. She holds a B.A. from Rutgers College in Economics & English, a Certificate in Graphic Design from the School of Visual Arts and an AAS in Interior Design from the NY School of Interior Design. She is involved with several philanthropic and cultural organizations and recently served on the boards of directors of the Financial Communication Society and the Lar Lubovitch Dance Company.  

Nicholas Black
Chief Technology Officer

Nick serves as our Chief Technology Officer, responsible for managing technical design, development and testing of our large-scale projects. Nick led the technical design and managed the implementation of key projects for Credit Suisse, including the Private Client Services Website and Investment Banking eNewsletter Initiatives. Nick defined and developed technical processes to manage content integration, compliance routing, mail merging and system functionality for a highly complex and innovative email/web initiative for Credit Suisse. For JP Morgan, Nick was responsible for the design and architecture of a new eCommunication system for the Investment Banking Division, leading the development of a content distribution platform. From 1994-1998, Nick designed, built and managed enterprise market data solutions and financial analysis applications for Goldman, Sachs & Co. He graduated with honors from Cornell University and holds a B.S. in Physics.

David Campbell
Art Director & Web Developer

As a senior creative and technical resource, David brings a wealth of experience in web design, system design and multimedia development. He is expert in creating responsive WordPress sites as well as dynamic web page elements using the latest Adobe Creative Suite. Prior to joining the Dreisbach Group, David spent several years in the telecommunications and media industries building and managing complex interactive systems. David earned a B.S. in Business Finance from the University of Oklahoma.

Paula Cyhan
Senior Designer

Paula plays an integral part in the creative team, particularly in developing innovative visual solutions for our clients. She specializes in designing corporate identity programs, print brochures and managing complete editorial packages. Prior to joining the Dreisbach Group, Paula was a senior designer with Cantor Design, where she oversaw design and production of corporate communication and advertising programs for AIG, Credit Suisse First Boston and Marsh Financial. Paula began her career at the Philadelphia Museum of Art after earning a B.S. in Graphic Design from Drexel University.

Sarah Lockart
Senior Consultant – Marketing & IR

Sarah brings a depth of experience in private equity investor relations, marketing and communications to our team. Her accomplishments range from building an investor relations infrastructure to managing ongoing business development initiatives to serving as project manager with internal resources and partner agencies in the development of comprehensive, branded print and digital platforms and investor conferences. She joined Dreisbach Group following nearly a decade in private equity, first with J.C. Flowers & Co., and most recently with Crown Sterling, a start-up, healthcare focused alternative investment firm.

In addition to her tenure in private equity, Sarah worked at the U.S. Department of Treasury where she served as a Special Assistant to the Secretary for Legislative Affairs. Prior to that, she was Staff Assistant for the Office of the Senior Advisor to the President at the White House and Staff Assistant to the White House Liaison Office at the U.S. Department of Labor.

Sarah is a graduate of the University of Mississippi, where she earned a B.A. in Journalism.

Barbara J. Mack
Writer & Research Consultant

Barbara is a senior consulting resource to Dreisbach Group. She is founder and president of Pingry Hill Enterprises (pingryhill.com), where she leads research and publication projects in alternative investments, quantitative finance, economics, and international development.

She has served as an editor, writer, and marketing/communications strategist for Institutional Investor Journals, ICBI Global Derivatives, Thomson Reuters, the CFA Institute, the Chartered Alternative Investment Analyst Association, MIT Computer Science Artificial Intelligence Lab, Harvard Business School, The World Bank, and various private clients from multibillion-dollar hedge funds to early stage technology startups.

Barbara is an engaging speaker and has presented lectures on venture capital, securities regulation, and international economics for the Certificate in Quantitative Finance (CQF) program in London and the University of Massachusetts in Amherst.

She is an avid sailor, rower, and equestrienne; she is also a sports photographer, with a focus on polo, dressage, and yacht racing events. She holds a Masters degree from Harvard Kennedy School and a Bachelors degree from Tufts University.

Liz Nickles
Brand Strategist

A strategic partner of Dreisbach Group, Liz Nickles and her research team have worked closely with Dreisbach Group on a range of innovative engagements, ranging from the U.S. Trust NextGen Investor Education program to the Credit Suisse Investment Banking eNewsletter program. Liz is a specialist in branding, marketing and strategic vision with deep expertise in global branding and change management in complex and highly matrixed organizations. Her background synthesizes an uncommon combination of leadership at global financial institutions, advertising agencies and market-driven brands. In addition, Ms. Nickles has been co-founder of a strategic research company that focuses on quantifying and tracking strategic trends. This unique “branding cocktail” provides a broad overview of hands-on experience in best practice scenarios that offers unique insight built on a history of proven results.

As Senior Vice President, Chief Marketing Officer at FTI Consulting, a $1.6 billion global consulting firm, she was responsible for all branding and marketing initiatives. Her experience includes C-level initiatives for U.S. Trust, J.P. Morgan, Julius Baer and Credit Suisse First Boston. Ms. Nickles has been Global Head of Branding, Marketing and Advertising at CSFB, where she initiated the breakthrough “Empowering Change” global brand campaign, and EVP of Creative Development at Mattel as well as a senior officer at three major international advertising agencies. As founder and President of Black Label Financial Brand Development, she led successful branding and integrated marketing initiatives both in the U.S. and globally for companies including U.S. Trust; Bank of America Private Wealth Management; JP Morgan Investment Bank and JPMorgan Chase corporate; Lazard; The Royal Bank of Scotland; Julius Baer Private Bank; Modern Bank; Encyclopaedia Britannica; the Red Cross; and Save the Children. Ms. Nickles specializes in internal as well as external communications and focuses on integrated initiatives with quantitatively-measured success.

Ms. Nickles has been awarded top marketing industry honors, including the EFFIE, ADDY, CLIO and Advertising Woman of the Year. She is the author of 11 books, including BRANDSTORM (Palgrave Macmillan), about branding in the digital age, named one of the top 20 new marketing books in the world in 2012 by Expert Marketer Magazine, and THE CHANGE AGENTS (St. Martin’s Press), which focuses on Generation Y and change management. She is on the Board of Directors of Green Team, the first and leading “green” communications agency in the U.S. She has a deep interest in financial literacy and created and developed the Bank of America/U.S. Trust Financial Empowerment Program.

Katina Zulakis
Art Director

Katina brings creative flair and technical expertise to our branding and graphic design practice. An expert in typography and information graphics, she is able to visually clarify complex content and build out collateral suites to perfection. Katina is a graduate of Skidmore College where she earned a BS in Communications Art and established herself as a stellar artist.

SELECT CLIENTS

We proactively manage each client relationship, emphasizing strong follow-through and creative excellence. Our ability to listen, understand and execute with precision creates a winning partnership with our clients.

Financial Services
Banque Heritage
The Blackstone Group
Capitol Peak Asset Management
Credit Suisse
Drexel Morgan & Co.
Evergreen Investments (Wachovia)
Goldman, Sachs & Co.
INTL FCStone
JP Morgan
Morgan Stanley
Stone Harbor Investment Partners
Trust Capital Holdings
UBS

Financial Technology
Agora-X (now part of NASDAQ)
iLEVEL Solutions (now part of Ipreo)
Haver Analytics
HazelTree
Insigma US

Corporate & Non-Profit
100 Women in Hedge Funds
BioWALL
The Financial Communications Society
Kaplan Fox & Kilsheimer LLP
Lar Lubovitch Dance Company
Lincoln Center for the Performing Arts
NutriFitness
Pure Alchemie

Alternative Investments
2100 Xenon Managed Futures
Azimuth Partners
Caxton Associates
Central Park Group
Conatus Capital
Conning
Contrarian Capital Management LLC
Corbin Capital
Druker Capital
Duggan Asset Management
Echelon Real Estate Ventures
Fortress Investment Group
GarWood Securities
Havens Advisors
HomeLPC
J.C. Flowers & Co. 
Knighthead Capital
MatlinPatterson
MC Asset Management 
Metropolitan Capital Advisors
Pantera Capital
Parallax Volatility Advisers, L.P.
Rangeley Capital
SK Capital 
Tyrian Investments LLC
UAS Asset Management
Venor Capital Management
Viking Global Investors
VSS